It's tough to be non-confrontational. A "true-believer" sees your unmasked face as a personal attack on themselves, even before a word can be uttered.
I've been met with, "They can shut us down if you come in here without a mask." ("They" presumably means the county health dept. or the governor.) What's a good response to that? From the business-owner's point of view, I'm threatening their livelihood.
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