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A day of reckoning is nigh.

"Media buyer GroupM and measurement company iSpot.TV have completed a study that found that 8% to 10% of connected TV ad impressions are being counted as delivered when the TV is turned off...The overcount results in about $1 billion in CTV ad waste, Stephens analyst Nicholas Zanger estimated."

nexttv.com/news/groupm-ispot-s

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